Course# ILL555. Licensing: from studio to market.
This class is taught by Maria Carluccio.
E-mail for any question: mariacarluccio@verizon.net
Six of the classes will meet in our NYC Fisher center, at fabricators and with professionals at their locations. Students and faculty will only meet on campus four times during the semester. Five other classes will meet as group and individual online skypes and email that replicate established professional project environments. Students should anticipate several trips to NYC at their own expense. We have discounted hotels reserved for students along with travel arrangements to keep costs at a minimum. Students rooming together can further reduce hotel costs.
Tues. 10:00pm - 1:00pm. Skype by appointment.
Weds. 2:00pm - 5:00pm. Skype by appointment.
Course description
This class will provide students with the necessary tools to apply their self-directed work onto products suited for several different markets. Students are encouraged to experiment freely and explore media in order to discover how to best express their ideas. They will also collect and organize trend references during this course. This is both a hands on studio workshop and a overview of location visits in NYC. The visits will open students to a broad understanding of how to use licensing to support your illustration/design practice. We will meet artists and art directors, visit stores as well as companies that produce products for fashion, home décor, children’s retail, stationary and gift. Ultimately, students will not only create uniquely personal work but they will also learn how to sell and market their art to potential clients.
This class will consist of the following components:
1. A combination of studio or company visits and research trips.
2. Sketchbooks. You must have a sketchbook with you at all times.
3. Collecting and organizing research. Students will be required to keep a binder for research and notes throughout the semester. This will be explained on the first class.
4. In class critiques and participation.
5. In class projects. There will be 3 specific projects that are required. These projects will be critiqued at the end of semester in class and during the Survey review*.
*Survey review: At the end of each semester, your work will be displayed and individually assessed by department faculty. Sketchbooks and research binders will also be presented at Survey review.
Topics to be reviewed
1. Exploration of themes and subject matter that resonates with art buyers.
2. Developing work habits that increase ones ability to create valuable, meaningful and marketable artwork that can be licensed to international companies.
3. How to use trends to inspire your work and how to build upon trend research.
4. How to use the world around you as a launch pad for your own individual, unique viewpoint, in relation to product applications.
Devices on location: Please be respectful when on location visits. This means you should only use your devices if required by the host specifically. When we are outside of the class students should follow the general guidelines explained in class.
Devices in class: No texting or phone calls during class. You will be given 2 warnings about texting in class, your 3rd offense will reduce your grade a half a letter grade for each subsequent offense. All instruments that receive calls, messaging or anything else that makes a sound should be put on vibrate. If you receive an emergency phone call or text you should leave the classroom to answer it.
Attendance: Attendance is required. One absence for the semester will be tolerated; however, you are still responsible for turning in assignments on time. Two unexcused absences will lower your final grade by one letter grade. You will fail the course in the event of a third absence. Mechanical failures (alarm clocks, car failure, etc.) are not valid excuses. Lateness of an hour or more will count as a half absence. Chronic lateness or skipping out early will also count towards an absence and will lower your grade. There is a 10 minute grace period and then class will begin.
Grades
Students will be required to complete all phases of the major projects assigned. Any missing projects, or neglect of research binders will result in a significant lowering of grade.
If you have a valid medical excuse or family emergency, and you’ve completed the bulk of course work for the semester you must make sure you come to me to review what is needed in order to pass that class.
F = 59 and below
The following areas will be considered towards final grade:
Extra
work completed in class or outside of class.
Extra work in the research binder and additional care in organization and
presentation.
Extra class participation or research at on location visits.
Additional projects completed, related to the main assignment.
Presentation of
assignments.
Recommended Reading
Please purchase "A Whole New Mind, Why right-brainers will rule the world" by Daniel H. Pink. This book offers great insights to help anyone embrace their "creative self". Pink shows "right brainers" how to value their talents and take the foundations of a college education to build their own platform from which to thrive. *See link on the sidebar, you can get a used book for a penny plus shipping.
